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LinkedIn Content Guide

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LinkedIn Content Guide

What should be your focus when building on LinkedIn?

Impressions, engagement, follower count, or sales?

This is the question I receive daily.

An influencer with a 100K+ following will receive 1000s likes and comments on their post.

But when you share a similar topic, your post dies a slow death.

And you wonder...

What am I doing wrong?

How to gain some, if not the same interaction

(without using bots)

To take the burden off your shoulders… I have done most of the heavy lifting.

Feedback on my 1:1 consultation

When I entered the LinkedIn world, my only goal was to witness the effectiveness of my posts.

My main focus was to write and derive maximum engagement from each.

None of my posts crossed the million mark. But I have received leads and PR opportunities nonetheless.

The leads in my DMs

Guest feature of my Content

Yes - I am saying that you don’t need to go viral to attract the right audience or work with your ideal clients long-term.

No, it’s not merely a sales tactic but a fact.

“Don’t eye roll” - I see you.


You must have heard of Dina Calakovic.

Her brand identity is authority marketing. She explains copywriting in a saturated market with her unique take to garner support from people who think the same and wish to build a successful brand on LinkedIn.

Now you are thinking… What does “unique” mean? And how do you gauge a brand’s success?

In the E-Book, I have outlined a complete road map to answer questions often thrown on LinkedIn as if they were tangible facts.

The chapters will guide you through a detailed process that answers…

  1. How to start your creator’s journey
  2. What you should focus on to grow big on LinkedIn
  3. How to structure your post to keep readers engaged
  4. What factors affect the growth of an account on LinkedIn
  5. How to pick your main content topic and subtopics
  6. My secret to making your posts fly through engagement
  7. Strategies for writing a well-optimized LinkedIn profile
  8. A posting plan to make you a pro-creator
  9. My advice on staying on track with your goals
  10. Top creators you must follow for consistent improvement
  11. A bonus post templates
  12. A bonus DM strategy

And a lot more…

Still not convinced?

The market has changed. You can’t just write a post and wait for an ideal client to knock on your door.

Does that mean it won’t happen? No. Maybe 5% of people will land a client.

But it is possible only when you are on the radar of your target audience.

And it takes more than writing posts to get to this place.


Benefit from the understanding of someone who has done this.

It’s easier than you think. 

Grab your copy and learn…

  1. How to start your creator’s journey
  2. What you should focus on to grow big on LinkedIn
  3. How to structure your post to keep readers engaged
  4. What factors affect the growth of an account on LinkedIn
  5. How to pick your main content topic and subtopics
  6. My secret to making your posts fly through engagement
  7. Strategies for writing a well-optimized LinkedIn profile
  8. A posting plan to make you a pro creator
  9. My advice on staying on track with your goals
  10. Top creators you must follow for consistent improvement
  11. A bonus post templates
  12. A bonus DM strategy

Don't let opportunities pass you by because you have not yet figured your

  • Positioning (WHERE/WHEN)
  • Brand Identity (WHAT & HOW)
  • Customer Avatar (WHO)

Grab the E-Book and start writing, connecting and attracting people (clients) on LinkedIn.


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